Several key points considered to ensure it effectively communicates the brand identity and resonates with the target audience while creating the logo:
Greek Cultural Elements: Incorporated elements of Greek culture such as Greek letters, ancient Greek motifs, or symbols like the Greek key pattern can help establish a strong connection to the cuisine and heritage.
Greek Cultural Elements: Incorporated elements of Greek culture such as Greek letters, ancient Greek motifs, or symbols like the Greek key pattern can help establish a strong connection to the cuisine and heritage.
Typography: Selecting appropriate typography is crucial. Considered using Greek-inspired fonts or a combination of Greek and English fonts to convey the restaurant's theme while ensuring readability.
Color Scheme: Chose colors that evoke the ambiance of Greece, such as blue and white to reflect the sea and architecture, or warm earthy tones reminiscent of Mediterranean landscapes.
Simplicity and Versatility: Developed simple and recognizable at a glance and versatile enough to be scaled to different sizes and used across various media platforms without losing its impact.
Memorability: Designed that is memorable and distinct, making it easy for customers to recall and recognize the brand.
Authenticity: Authenticity is key in representing Greek cuisine. Ensured that the logo accurately reflects the quality and authenticity of the food and dining experience offered by the restaurant.
Differentiation: Researched competitors' logos to ensure your design stands out and offers a unique proposition in the market.
Texture/Pattern:
Optionally, added a mosaic pattern, which is reminiscent of traditional Greek art.
Overall Style:
Aimed for a balance between simplicity and detail. Tried the logo should be versatile and easily recognizable.
